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The following framework and checklist helps you design a homepage that reflects your studio’s philosophy and drives meaningful inquiries — so you attract projects aligned with your expertise and values.
Hero Section
The 5 Core Sections of a High-Converting Portfolio Homepage
Positioning & First Impression
Clearly communicate your studio’s focus and philosophy — visually and verbally.
Within 5 seconds of landing on your site, visitors should know:
What your studio offers
How your work improves their lives or businesses
What step to take next
Keep words few, but purposeful.
Checklist
Concise statement: “We design [type of spaces] for [type of clients].”
Subheadline articulating your design ethos or guiding belief.
Hero image/video that expresses atmosphere, scale, and intent — not just aesthetics.
Clear, simple CTA (e.g. “Explore Our Projects”, “Start a Conversation”).
18:19:12
Berlin
Nov 11